How to create a YouTube channel

How to create a YouTube channel for business: step-by-step instructions

If you haven’t created a YouTube account for your business yet, it’s not too late to get started.

The numbers aren’t false: YouTube’s growth is unique when it comes to a raging user base that can’t get enough video content for any brand’s audience or budget.

YouTube helps with everything from small ads to tutorials and tutorials to engage customers in behind-the-scenes footage of your company’s culture.

However, if you want to take advantage of the platform, you will need to understand how to create a YouTube account.

If you are completely new to YouTube, take your time. The process is relatively simple and it only takes a few minutes to create your channel.

In this step-by-step guide, we will cover how to create a YouTube channel for businesses of all shapes and sizes.

How to Create a YouTube Business Account

  • Sign in to an existing Google account or create a new, personal account specifically for your YouTube business channel.
  • Go to the main page of YouTube and name your business channel
  • Fill in additional details for your business account.
  • Assign your channel icon and image.
  • Fill in the description of your channel.
  • Assign selected channels and event.
  • Ready to upload content!

Now that we’ve covered the basics of creating a YouTube account, let’s take a closer look at each step:

Sign in to your Google Account


Everything is fine. You’ll need a Google account before you can start YouTube.

You can now create a new, personal account, or use an existing personal account specifically for your YouTube business channel.

Creating a new login is usually ideal because you don’t have to worry about security issues with your personal Gmail. If you intend to share the account with others, this is also a good idea. Finally, the choice is yours.

Additionally, you do not have to use your business name to create a Google account. YouTube gives you the choice to use a business name or your own name, which we will cover shortly.

Specify the name of your business channel

After creating your Google account, go to the YouTube homepage. Click on the avatar icon in the upper right corner of the screen to start personalizing your channel. Click the “Channel” button in the drop-down options.

The following screen will then ask you for your first and last name. Note that YouTube also offers the option to use a business or product name for your channel, as mentioned earlier.

If you are not an independent business owner who wants to be associated with a personal brand, it makes more sense to set up your YouTube channel as an individual brand account.

Click on “Use a business or other name” that will take you to a screen where you can enter your brand name. The name you choose will be the name associated with your YouTube brand account.

Now that you’ve learned how to create a YouTube account, it’s time to simplify your channel a bit. Below are the steps to fine-tune your channel to grab the attention of both viewers and search engines.

. Fill in your YouTube business account details

There are many moving parts on any YouTube channel, but the following information will cover some of the things that need to be done for brands.

Click on the “Personalize channel” link. You will be greeted with the following screen, which gives you instructions to make your channel look fuller.

Set the channel icon and image

Make sure you create click-through images for your channel before anyone can actually see your video content. Just as you have a personal logo and title for Facebook or Twitter likes, YouTube is no different.

The dimensions of YouTube images are as follows:

Channel icon: Recommended as 800 × 800 pixels, displayed as 98 × 98 pixels
Channel title: 2,560 × 1,440 pixels, mobile and web secure area (without text and logo cuts) 1,546 x 423 pixels.
Because these dimensions are relatively large, you should use higher quality images than images that can be cropped or distorted. Resources like Canva are invaluable here, as you can create these types of images in minutes thanks to ready-to-use templates designed specifically for YouTube channels.

Let’s start with the symbol of our channel. The first time you go to change your icon, you will be presented with the following request.

By the way, updating your channel art also results in a simple image upload screen.

YouTube gives you the option to preview and cut to make sure nothing is interrupted when you upload your ads. Fixing this may require some trial and error, but doing so will make your account look professional.

This is the end result of updating the images of our sample channel after creating a few quick samples in Canva.

Hey, it’s not so ruined!

There is no comprehensive approach to YouTube images – this means that your channel has a lot of creative freedom. Here is a beautiful example from Mint, both a minimalist logo and a cartoon banner in accordance with its brand.

Getting views of your YouTube business channel because you like it may take some practice, but it’s definitely worth taking the time to make your channel aesthetically pleasing.

But your YouTube channel isn’t 100% yet: It’s time to fill in some important details.

Fill in the description of your channel

It’s easy to overlook, and the “About” section of your profile is actually an important part of understanding how to set up a YouTube channel that results in long-term potential customers and viewers. This place not only makes a personal impression on your audience, but also directs them to your social profiles or home page.

Channel descriptions must be rocket science. All you really need is a short mission statement or a greeting message. If you want to add multiple transitions or action calls, go for it.

Oh, and don’t forget to include a business email as an additional contact point.

The last part of your explanation is undoubtedly the most important. That is, by adding links to your homepage, social profiles, and other places where you want your YouTube traffic to go. Incorporating these links increases your traffic’s chances of becoming a long-term follower of your brand.

YouTube allows you to add up to five links and 30 characters of customizable hypertext.

After filling out the description, the end result looks something like this:

As an added bonus, YouTube adds social links to your site to your channel’s banner to make it more accessible to your audience.

Your image is not a place to fill in keywords, but rather let your audience know the purpose behind your YouTube business channel and what you do outside of YouTube.

Assign selected channels and event

Like other social networks, YouTube represents a community. Being an active member of the community means watching other channels, liking other videos, and letting your audience know that you are involved in your industry.

Highlighting selected channels and “favorite” videos is a great way to show your YouTube creative friends a little love. Similarly, if you don’t mind downloading often, this is a smart strategy to make your YouTube business channel look more active.

Which channels should you emphasize and “like” already? Although there are no hard and fast rules about who to contact, follow these suggestions:

  • Emphasize industry leaders and influencers (hint: not competitors)
  • “Like” the content of companies or creators that you admire or find entertaining but relevant
  • Avoid content that is controversial or unrelated to your business

At this last point, try to keep everything professional in terms of efficiency in your YouTube business. If you want to “like” the latest Taylor Swift video or comment on a political video, do so on your personal channel.

Remember to publicly “like” your subscriptions and videos in your channel settings so that viewers can see them.

Your favorite videos and subscriptions will be displayed on your various profile bookmarks which will help complete your profile.

Now that your profile is ready for action, you can start uploading and uploading your first video.

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Keep watching the conversation with Sprout’s Enhanced Listening feature, a valuable addition for YouTubers of any experience level.

The topics covered can be completely individualized, and you can filter the information obtained according to your needs.

Start with a free trial today.

How to optimize your YouTube channel

After filling out your account, the ongoing process to optimize your channel and content is the last part of the puzzle. When you are ready for your first installation, we will briefly cover some tips to promote new followers and traffic.

Looking for more ideas on YouTube optimization

Read these guidelines to cover all the basics to promote and optimize your content for views.

  • 11 tips for writing YouTube images
  • YouTube SEO: How to increase the ranking of your videos?
  • YouTube hashtags: How to use hashtags to increase video views?
  • 16 ways to promote your YouTube channel for more views
  • How to use YouTube Analytics to optimize your video performance

Add a channel trailer

The best place for developers to start optimizing video is to create a channel trailer. The purpose of these types of videos is to introduce first-time viewers to your channel and ultimately describe the type of content they expect. These videos are usually less than a minute long and serve as an addition to your channel’s “About” page.

In short, simple and meaningful, this trailer is a great example for Animoto

An example of what we’ve put together before is how a channel trailer looks on a channel.

Specify the details of each video

Every video you create is a new opportunity to evaluate your viewers and subscribers. It can be a cliché, but every creator has the potential to explode over time if they produce the right type of content that resonates with their audience.

Here are some key points to keep in mind when optimizing your YouTube channel:

  • Related keywords and phrases in headings and descriptions
  • Create individual subtitles and transcripts that make it easy for YouTube to scan your videos
  • Create unique miniatures that attract the attention of potential viewers
  • Tag your videos so that they appear in relevant search queries

Sounds like a lot of work? Maybe so, but once YouTube gets used to downloading and creating content for your business channel, the subtle details of optimization quickly become second nature. You can read a more comprehensive list of our YouTube optimization tips here.

How can you promote your YouTube business channel in the long run?

Not surprisingly, video content represents some of the most engaging content on social media and the Internet in general. As a result, you can’t accept the “you build it, the future” approach to grow your audience.

Social planning, commenting on other videos, or finding new opportunities to promote your YouTube channel through advertising should be a top priority for every emerging creator.

With Sprout Social, you can plan your content on one platform and promote it cross-section on social media. Additional features such as ViralPost can ensure that your content is published at the most convenient time. This promotional approach maximizes your communication potential, no matter which channel you promote.

With that, we complete our guide to creating a Youtube account!

Do you know how to create a YouTube channel that attracts viewers

There is no denying that it takes time to master YouTube. However, setting up a new account is relatively simple. By following the tips in this guide, your channel will be up and running soon.

Learn how to increase the value of your video content with our free workbook now that you manage your channel.

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