11 tips for writing YouTube images

11 tips for writing YouTube images

YouTube video covers and headlines may catch your attention, but the places that the search engine stands out are images. The concept of YouTube SEO is very similar to how you write for a blog post or website page: headlines are important, but so are details. The better you understand video SEO, the more likely it is that your video will appear in search results. However, writing excellent YouTube images does not rule out poor video content. Images will take your viewer to your video, but your video still needs to end the quality deal.

Increase YouTube video discovery

YouTube offers many features to organize, tag, and enhance your videos so that viewers can easily find them. Follow these guidelines to reinforce your strategy with optimized explanations:

  • YouTube SEO: How to increase the ranking of your videos?
  • YouTube hashtags: How to use hashtags to increase video views?
  • 16 ways to promote your YouTube channel for more views

Two different YouTube descriptions

There are two types of YouTube images: one for the channel and one for the video itself. Most of the tips listed here apply to video descriptions, but some also apply to channel descriptions, for example, using the right keywords.

Channel descriptions summarize what is expected from the channel. As the general examples of the company are written, the name of the channel is repeated several times with a few keywords that must be associated with the channel.

Video illustrations give you more information about what to expect from the video, can include relevant links, and can also use duplicate keywords. You have more space to be descriptive for videos, and this is important for the first few lines of viewers.

Why are YouTube images important

When you use a search engine or a local YouTube search, many factors play a role in how your video looks in the results. YouTube images are one of these factors. If your video description contains popular search terms or related keywords, they are more likely to appear in the sidebar results and related videos. If you know how website SEO works, think of it as a meta description.

But that doesn’t mean you have to add keywords to your description. People still read YouTube images and click on important links. Here are some tips on how to write beautiful YouTube images.

Make sure the description of the video matches the title of the video

The title of the video consists of 75 characters, which you can immediately attract the attention of the viewer. Everything you use for keywords should be in your header and used several times throughout the description.

In the example above, Star Way targets the keywords “Star Way” and “video effects” both in the title and in the image. The explanation goes further than the screenshot, but in the first few paragraphs you can tell how difficult it will be for the search engine to come without noticing that this video is about Star Trek video effects.

1. Count the first 200 simvols

Yes, a complete description is important, but more important is the first 200 characters. You get 5,000 characters to be verbal, but the first 200 characters are “over the floor” characters that appear in search results. In the case of YouTube, this is approximately the extension shown above the first line, or “show more”.

The first line should contain the most important keywords you want to link to the video and should be written in a way that attracts the viewer’s attention. Like tweeting, headline and copywriting tips also apply here.

2. Repeat the video keywords

As mentioned earlier, keywords are important in both SEO and YouTube video descriptions. Whether you’re writing for an existing video or researching the best for your channel, Google’s Keyword Planner tool is useful for keyword research.

All you need is a few keywords, and once they have been identified for your video, make sure they are embedded in your description.

3. Add complementary keywords

Do You Think You Will Never Meet Anyone Else Think again. You should still consider complements with additional keywords similar to the initial target set. For example, you can search for “environmentally friendly products”, but additional keywords may include “green”, “soil” and “zero waste”. These are synonymous, and adding them to YouTube helps you understand how your video can be linked to “green products.”

4. Add challenges and links to activities

Linking your social media captions to your YouTube images is a smart and best practice. And in addition to sharing these links, they are the ones associated with the video. These links can be activity calls for reading a blog post, buying a product, or general additional information. If you mention several products in your video and your viewers often ask about them, it’s a good idea to include these links in the images.

In the example above, Red Bull combines not only their On-Demand programs, but also two people who are interested in the video itself. To go further, their own links and additional social media connections down further have been shortened and branded for easy analytical tracking.

5. Add default video upload settings

Tired of copying and pasting the same 10 lines you add to each video? Add a default setting that will appear without adding it manually to your image. These often include a description of your company, subscription calls, and social media links.

Set the default installation settings
Installation defaults are settings that apply to all your web installations based on your preferences. You can set the privacy setting, category, title, tags, comments, language, etc. of your videos. You can select defaults for.

Default upload settings only affect videos uploaded through your web browser at youtube.com/upload. If you upload videos via mobile, Hangout Live or video editor, they will not follow your default settings.

Learn how to set your channel’s default audience setting to let us know if your video is made for kids.

Select the default installation settings
Sign in to YouTube Studio.
Select Settings from the left menu.
Select Upload defaults.
In the Basics and Advanced Settings tab, select your default settings.
Select Save.
You can change the settings after uploading the video to the Videos page. Learn how to edit uploaded videos.

If you are part of the YouTube Partner Program, you can also set the default ad format and monetization default.

6. Write like a human, not like a robot

Who wants to read a description filled with duplicate keywords? Both reading and writing are frustrating. Use the first 200 characters to engage the audience and the rest of the field to be more informed. Web copywriting tips like keeping sentences short, sweet and clear are helpful here.

In the above legend, Living Big In A Tiny House writes the main paragraphs as a story of small residents and gives the main details about the small house shown in the video. They may not have included these words easily, but they did increase the appeal of the video.

7. Add some hashtags

Like keywords, hashtags are also there to help other viewers find your video. These hashtags appear at the top of the video title and can be added anywhere in the video description. It is recommended to keep the hashtags in only a few important tags so that the reader is not extinguished by a group.

In the example above, Sephora wrote three basic hashtags to include the brand name, product brand, and product category. Additional hashtags are search terms associated with the hashtag. You will see that the words used in the hashtags appear in the title of the video and elsewhere in the image. Remember to use hashtags with multiple words or phrases for the subtitle so that screen readers can recognize each word.

8. Adapt to your social voice

Remember the time we talked about writing as a human being? The voice of your brand on social media should also be taken into account. Light images do nothing for your brand. You want to add your brand identity, vocabulary and writing style to the image.

It may make more sense to write some YouTube description templates for similar video types. For example, the description of the video is written in a similar way: two sentences for summary, some action calls, product links, and then your social media links. Creating image templates simplifies your work and keeps you in the brand.

9. Make videos easy to read

It’s not about the actual written content, it’s about how you format it. No one likes to read giant blocks of text, but people don’t like to read 10 lines in a row. Segment your image with emojis, characters, capital letters, or headings that end with a line. When checking the form, look at your description and see what caught your attention and what you completely missed.

10. Preview the description of your video

Current YouTube statistics show that 70% of the total audience is on mobile devices. You can write your comments on the desktop, but make sure they are also meaningful on your phone and tablet. In addition to mobile browsing, check how the image looks in search results and browsing pages.

11. Check your analytics

As with any social media network, YouTube analytics is useful to see which videos perform well.

With analytics, you’ll be able to see which keywords work on others, which videos can increase in popularity with a keyword change, and the general type of video that resonates with your audience.


YouTube images should not be placed in the background of your YouTube marketing strategy. Video descriptions are important not only in the usual ranking in SEO keyword search results, but also as a place where you can keep your audience engaged with the video for a longer period of time. Use a 5,000-character limit to properly combine your brand voice and important connections with the first copy, which encourages the audience to read more. Now that you have the images, it’s time to think about how to promote your YouTube channel.

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