It is undeniable that video marketing has been on the rise over the past few years, becoming more popular and accessible to brands. While popular sites like TikTok, Facebook and Instagram and your website are great places to invest, creating a YouTube channel can be the best place to promote your brand because people watch a billion hours of videos every day on this platform.
YouTube, often referred to as the “second largest search engine” in the world, can help people find your content quickly and increase connectivity if you know a few tricks and understand the basics of creating creative videos. Top 10 Tips for Growing Your YouTube Channel
Organize your videos around a single keyword / topic
Building your video around a single topic or keyword is the best way to drive traffic and increase your YouTube audience. Marketers who don’t know about SEO run the risk of skipping this step to rank videos, but it’s important to add this if you want your videos to reach the maximum number of viewers. Use a keyword tool like YouTube’s KeywordTool.io to search for the most searched keywords in the niche you want to target.
It is important to choose your keyword before creating your video content, as it helps to create the best information around a particular topic. It also helps you remember to include your keyword in the content naturally so that YouTube selects it when the subtitle is added. After choosing a keyword, watch the videos currently ranked for that topic to make sure you’re on the right track and always optimize your headline and description. This will allow you to generate more search traffic on YouTube with SEO.
2. Reuse existing High Performance Content
Of course, the best way to develop your YouTube channel is to create and distribute great content. However, it is not always necessary to create this content from scratch. Some of your best videos can be created from the engaging, valuable, useful, and engaging content you have.
Many people, especially during the COVID-19 pandemic, in which people watch 4 billion hours of “how to” videos in just one year, turn to YouTube for answers and instructions on how to do it. That’s why content that solves your audience’s problems is a great way to increase traffic. Do a content audit to find the blogs, guides, and other high-performance pieces you already have, and think about how you will use them to create relevant and engaging videos.
Keep in mind that the most successful videos on YouTube are usually between one and five minutes long, so you don’t need to make a movie or write a novel. Keep it short and beautiful.
3. Involve Your Audience
It is important to keep in mind that YouTube is a social media channel and therefore requires social interaction. If you just post videos without encouraging comments and discussions, you are missing out on a trick.
YouTube rewards channels with great connectivity, including total time spent on channels, viewing time, likes and dislikes, and most importantly, comments. So try to respond to every comment you receive (if possible!) And encourage users to engage with audio / visual instructions.
You can also take the time to visit other channels and communicate with them, whether it’s a brand like yours or just a brand you admire. Don’t always expect the audience to take the initiative. Send them questions or comments that can increase the connection by asking them questions about the content or even the content they want to see or see more on your channel. Also, don’t forget to thank people for sharing on Youtube and other channels.
Consider using a social distribution and engagement panel to help you keep track of your main badge sizes on YouTube.
4. Get Branded
Your content may be great, but does your channel look appealing? If you want visitors to take your YouTube channel seriously and subscribe, you need to look professional.
Developing your organization’s social brand will help users instantly recognize your content. So if you have a blog or website, you probably have the looks and feelings that set you apart from other people and / or companies. So it makes sense to bring this brand to your YouTube channel. An example from gaming giant Nintendo, which has 8.12 million subscribers and offers excellent content about games and consoles, including short game videos and behind-the-scenes footage.
In addition to visual branding, don’t forget to add custom URLs to your channel header – and write an interesting bio about who you are and what your videos are about.
5. Promote your YouTube Videos on Other Social Channels
One of the great things about social media is that you can promote content across different channels. Promoting your YouTube videos on other social channels is the easiest way to grow your audience.
Digital 2021: According to the Global Review, YouTube has a significant overlap between users on social media platforms, with more than 90% active participation among users of all the best channels. This means that it is a channel to consider when it comes to marketing activities and engagement.
Well, think, which channels are you on? Facebook, Linkedin, Instagram, TikTok? There are so many great ideas for social media videos to choose from. If you have a channel (like Facebook) where you want to stream video directly, you can always create a teaser for a full-length video on YouTube to get optimal connectivity on all channels. Also, don’t forget your blog; You can also post your videos there! If you have a podcast, it can work very easily with your YouTube channel.
6. Show Up & Stand Out
If you run YouTube on your own or as part of a small organization, it can be extremely useful to personalize your channel by participating in videos. When you add a face to a brand, your followers can connect with you more easily as an individual. This is especially important for vloggers; fitness, life or business coaches; and solopreneurs.
Not every video you make needs to show your face, but you need to be selected regularly enough to attract an audience. Additionally, if you are this type of YouTuber, use your own image (not your logo) on your channel. See the example given by marketing guru Adam Erhart below.
7. Upload Spectacular Sketches and Use YouTube Cards
They may seem like a small thing (actually there are), but small pictures can have a big impact. YouTube advertises other videos through thumbnails on the sidebar that you want your videos selected from the package.
The same goes for YouTube search. Videos with captivating titles and attractive miniatures tend to rank higher because they have a higher click-through rate (CTR), even if the content itself isn’t that valuable. Try to get your CTR to the right place using tactics such as highlighted areas, arrows, large text, and unexpected or eye-catching images. See examples from Neil Patel below.
We know that YouTube rewards channels that keep viewers on their page longer. This means that people have more time to look at your content. (Using YouTube analytics, you can see how long people have stayed in your videos). By adding YouTube cards, you can add links to other videos or related content where users have completely left. You can choose from different card types, such as a playlist, survey, or donation, and use a rectangular box in the right corner of the video, or 5 cards for each video that appears as an entry. Even if users leave the video they are watching, they will be redirected to your other content and stay on your channel to increase your rating.
8. Push for Subscriptions
One way to make sure your viewers stay in touch with your channel is to “subscribe” to see them share new videos. Ask viewers to subscribe to your channel with each video you upload and keep in touch with your existing subscribers. (You can see your subscriber list here). Here’s an example of how the subscription button might look in the video:
Never pay for subscribers. This will only reduce your participation and in the long run will damage the authenticity of your account. Remember that if you don’t want your followers to subscribe, you may have lost a lot of potential followers. After all, the more subscribers you get, the more chances you have to increase your viewing time on YouTube.
9. Increase Your Download Frequency
This may seem intimidating at first glance, but you need to increase your writing frequency to at least one video per week to increase your audience. Do not worry; You do not need a design company or a large advertising company to do this. Today’s smartphones offer excellent video recording capabilities, and tools like Animoto make it easy to edit videos and create budget-friendly video content. Consistency is extremely important. Try to publish at the same time every day or week (depending on your frequency) and notify your subscribers when new videos arrive. Then stick to your schedule.
10. Become An Expert In Social Video (And YouTube)
Video continues to grow as a content format. According to the State of Video Marketing report, 86% of businesses use video as a marketing tool, and 87% of marketers report a positive ROI on video performance. As audiences become more visual and platforms like TikTok become more popular, marketers need to understand the role of video and how to use it effectively on all social media channels.
With DMI’s certified Social Media and Marketing course, you will learn how to successfully set up and manage a YouTube channel and create strategies that differentiate your channel from others. You will also understand how video adapts to your content mix across platforms, how it shapes your online audience, and how it uses advertising and analytics for successful visual campaigns.